Microsoft Surface rebrand
for copilot release
Participated in the beginning stages for the Surface
portfolio rebrand.
Concept 01
Minimal direction focusing on the unique
shape of the product.
Concept 02
Highlights software branding focusing on the
Windows 11 bloom. Hardware is pulled back.
Concept 03
Highlights hardware with a focus on the windows symbol.
Color of the hardware is also empathized with full color bleed.